the
problem
Cold sales interactions stink.
They're inefficient.
Buyers or "prospects" are inundated with outreach from sellers. Sellers or "vendors" are throwing darts, playing the odds.
The process is plagued with bad behaviors… generic outreach, dog & pony shows, overbearing salespeople, prospects ghosting, and disjointed ways of buying.
Sales Automation tools have amplified the volume of noise. There's been no way out except to ignore, reply begrudgingly, or unsubscribe. Nonetheless, there's been no solution given the scale.
Until now.
how it works
Step 1 - Email Sign Up
Sign-up with your work email address, or you can use Google or Microsoft single sign-on to get started. *Note some security restrictions may apply
Step 3b - Gmail AutoForward
Your Gmail client has rules and filters to automatically have Cynch reply based on your setup. For Gmail see here.
Step 2 - Create Public Listings
Next, after signing up, create your first (or few) evaluation listings, this lets vendors know what you are/not in the market for.
Step 3c - Outlook AutoForward
Your Outlook client has rules and filters to automatically have Cynch reply based on your setup. For Outlook see here.
Step 3a - Forward Cynch
When you receive a sales email, just forward the message to Cynch at:
We'll reply on your behalf, works on mobile too! BTW.. save that address
Step 4 - Preferences
Check out your public listings, set up your respective roles, then invite your colleagues to join. That's it!
The First "VEM" System
(Vendor Engagement Management)
For (Pre)Evaluations
Now, buying teams and business stakeholders have a dedicated platform to efficiently manage vendor outreach. And the best part? It's completely free!
Cynch simplifies the assessment process by providing a user-friendly interface to easily reply and control the amount of buying insight you wish to share with vendors.
READY IN 3 STEPS
1
2
3
Signup with your work email address, Google/Outlook
Create your first listing to launch your company's public page
Forward any sales emails to Cynch, and we'll reply with a link to your public listings
End the Cycle
The majority of sales emails are automated. Cynch "breaks" these cadences giving you inbox sanity
Auto Replies Your FYI
With Cynch now there's a way to cut down (dare we say out) most of the sales outreach you receive. This can even be automatic using your native email client's rules and filters
FYI of How You Buy
Direct vendors to a simple company profile listing basic details about what you're buying... and when. You can even list the tools you're happy with so their competitors leave you alone
Organized Discovery
Cynch is the first solution for team collaboration before a formal evaluation is decided. Who demoed what? Received pricing? Which vendor have you used before? (coming soon)
Buying and Selling Is Not Adding Up
3%
of the market is actively buying
56%
of prospects are not ready to buy
40%
of buyers are "poised" to begin to buy
16
number of average sales "touches"
8
number of average cold call attempts
Cynch flywheel :
-
Seller emails prompt listings to be shared
-
Listings serve as a source of info for vendors and your coworkers
-
Seller outreach curtails as listings are continuously shared/updated
Buyers forward cold emails
Buyers invite stakeholders
Buyers list
tools and status
