About Us
One could argue it’s a bit of luck, timing, and a numbers game when finding success in sales. Buying cycles, costs, product functionality, and market awareness, can make or break your quota.
Our Story
What if it wasn't about being at the right place at the right time but having accurate info at the appropriate time?
Being in sales for over a decade in varying capacities. No matter what best practices I applied, no matter how often I nailed that "perfect pitch" the one thing that always held true was... am I at the right place at the right time.
Place and timing remain true, you can have multi-six-figure years and mid-to-high five-figure years with literally no change in the sales process or change in effort. Nonetheless, the companies I worked for kept spinning up 1/2 baked sales methodologies and bought whatever new shiny object was next, only to lay off half the sales floor for underperforming.
We do know this much to be true, vendors are competing for eyeballs, buyers are trying to block out the noise, networking, references, and industry landscaping happens pre-pre-sales, and conversion is this really expensive game everyone plays.
This status quo cat-and-mouse “tech sales market” is overdue for change... welcome to Cynch.
how did we get here?
the migration to the cloud, VCs with deep pockets, sales engagement software... it's all led to automation and scale, measured by acronyms and percentages
Cynch is the "evaluation graph" of buying software
Buyers
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The world changed and companies quickly adopted SaaS applications
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To stay competitive organizations regularly migrated and/or upgraded systems
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Fast forward to today, most employees are using these tools and to some degree influencing purchasing decisions
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Sellers know this, so they "prospect" to seek information, gauge current pain, and they constantly reach out so they don't miss their opportunity
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Plus, all the buying signs are there: growing headcount, raising a round, promotions, publicly complaining, 10-K's, etc. Congrats, you just entered the "prospect list" for a dozen + vendors
Sellers
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B2B software sales date back to the dot com bust. Back then, finding targets involved a lot of time and effort. Today it's a keyword search
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Email presented sellers with direct access to buyers, avoiding gatekeepers, and maintaining contact at anytime, day or night
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LinkedIn became a roadmap to buying teams' decision-makers
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Then came the automation tools, sales methodologies, and ABM strategies, and the rest is history
Market
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Now we're faced with the aftermath, decades of spray and pray, "take me off your list, where did you get my name from", bloated sales teams, layoffs, and noise pollution. Where are all my "experts" on how to "breakthrough"?
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Not much has changed except vendors' ability to amplify this outreach given a war chest for eyeballs
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This has led to buyer fatigue and no solution for purchasers. That's why at Cynch, we are empowering buyers with a platform to influence a new market dynamic. Simply put, their "FYI on how they buy".