We firmly believe it should be a cinch (cynch) when evaluating software vendors. Managing interactions, landscaping the market, socializing learnings, interacting with salespeople. All of it.
Cynch provides organizations with a platform to efficiently manage cold sales outreach and facilitates stakeholder collaboration before deciding to formally evaluate the company's tech stack.
With Cynch, buying teams provide evaluation/consideration insight at scale to effectively mitigate vendor outreach and internally have a single source of truth while purchasing teams consider the adoption of tools in their tech stack.
Typically these periods of time serve as the longest, most ambiguous, and disorganized points in a buyer's journey of discovering, considering, and evaluating formal purchase decisions.
Inbox to Platform Sync
Your next SaaS vendor is probably prospecting you already. You've read the review sites, spoken with your peers, and you're just not ready to buy... yet. When it's time to go to market and begin your evaluation Cynch has done the heavy lifting of organizing vendor correspondence, demo reviews, and stakeholder feedback all in once place (coming soon).
A Digital "Stiffarm"
Sales Automation platforms have created massive inbox pollution. Anyone with a credit card can find your email, send you endless messages, and you're left with the prospecting debt. Cynch has made it easy to redirect sellers to your public profile outlining when (and if) you're in the market, what you're looking to assess, and willing to spend.
Discovery and Awareness Management
Before a formal evaluation starts, buying teams often operate independently, managing their knowledge with outdated methods. Keeping track of which vendors' platforms have been demoed and when becomes challenging. Information about their impressions and pricing gets scattered in emails and notes, resulting in the loss of valuable market and product knowledge. To address this issue, Cynch has developed the first-ever Vendor Engagement Management Platform, enabling buyers and sellers to engage with each other at the right time.
Organized Buying
We provide Buyers with a system to track demos across their teams, leave feedback, do market landscaping, and manage sales collateral (coming soon). Cynch drives engagement with intent logic so vendors are never missing a sales opportunity and buyers are fully aware of market options for their respective needs.