Reinventing intent through transparency.
The new way for outbound sales to assess and prospect
Say goodbye to the days of email blasts
Imagine sending a cold email to a prospect and receiving an immediate reply. Now, picture that response containing a link leading you to a website where buying details are neatly listed.
With Cynch, this scenario becomes a reality. We've revolutionized the way buyers and sellers interact by making it effortless for buyers to respond to cold emails. Our platform provides buying teams and business stakeholders with a dedicated space to manage vendor communication before making a purchase.
Experience the power of streamlined vendor communication and effective decision-making. Join Cynch today and witness a new era of buyer-seller collaboration
FYI of How They Buy
Buyers provide a simple company profile with basic details about what they're buying... and when
An Organzied Inbox
Buyers can easily aggregate all seller outreach to decide whom to engage with when ready. No more chasing and following up
Reverse the Canned
We made it easy for buyers to respond to sales solicitations and give sellers what they want
Engagement Efficiency
Monitor prospect accounts, sign up for alerts on changes, get additional details on the buying process, and build shortlists, all in time and relative to buying windows.
Buying and Selling Is Not Adding Up
3%
of the market is actively buying
56%
of prospects are not ready to buy
40%
of buyers are "poised" to begin to buy
16
number of average sales "touches"
8
number of average cold call attempts
A Buyers Journey
Unaware
Aware
Consider
Evaluate
Decide
insight to buyers "pre-evaluations"
>90% of the market is in an unaware, aware, or considering stage.
This means two things:
First, the majority of sales outreach is all for not. Validated by historically absurd conversion rates (for example, email reply rates <5% )
Second, "buying" doesn't start til stakeholders agree to evaluate options. For sales, there's a correlation to this by way of:
-
Dispositioning - no decision, status quo (between 40-60% of opportunity closed/lost reasons)
-
Missed Forecasts - pushed close dates, extended sales cycles
Whether buyers are renewing, upgrading, migrating and everything else in between, it starts with Cynch